DwightDeGroff.com - Tech that Matters

The list of companies that use their software to gather and subsequently sell marketing data grows every day. Do you think it is mere coincidence that Google ads seem to frequently follow your recent on-line searches? Have you ever wondered why Google offers you all of their services (search, e-mail, on-line documents, 411 service) for free? Well, it shouldn’t come as a surprise that they are using all of the data you provide for profit and to further refine their technologies. Tim O’Reilly has a (now fairly dated) blog on why he believes Google started offering their 411 service that I am inclined to agree with: Google is using the “millions of voices, millions of accents to train speech recognition systems”. Why not, right? Well, it turns out Google isn’t alone (*gasp*!!!1!!)

“Parents who install a leading brand of software to monitor their kids’ online activities may be unwittingly allowing the company to read their children’s chat messages — and sell the marketing data gathered.” Today, Michael Masnick of TechDirt, turned me onto a story that “one of the top providers in the space doesn’t just monitor what kids do for parents, but collects all the data — including the text of chat room discussions — and resells it to marketers.”

Software sold under the Sentry and FamilySafe brands can read private chats conducted through Yahoo, MSN, AOL and other services, and send back data on what kids are saying about such things as movies, music or video games. The information is then offered to businesses seeking ways to tailor their marketing messages to kids.

A reminder to parents and non-parents alike… learn about software before installing and using it. Apparently there is an option available for parents to opt out of this information “sharing”, but it is only available via the company’s website. You know those annoying “Terms of Service” agreements that we all scroll and click through without reading? Well, maybe it’s time we starting paying a little more attention, eh?

I blogged earlier about our tendency, as humans, to reveal more than we ought in on-line communication through portals like Facebook, Twitter, etc. Yet, these are but a few of the ways in which we often fail to safeguard the rights to privacy that we defend and claim to cherish. A NY Times article says that researchers refer to this as the “privacy paradox”.

normally sane people have inconsistent and contradictory impulses and opinions when it comes to their safeguarding their own private information.

Today, Google announced a new service called Google Latitude – a new service for mobile devices and “iGoogle” that allows users to views the location of their friends and loved ones (who have opted to share the information). It’s a pretty cool idea – basically you (the user) can opt to other specified users to see your geographic location and vice-versa. Purportedly, this information can be adjusted per “friend” to show the best approximation of your location, a city-level view, hide your location entirely or even to provide intentional false information. “No honey, I’m not out boozing it up with the guys… I’m… at work… <typetypetype> … check Latitude.”

<keep reading after the jump!>

More »